Social posts announce the Heinz Jalapeño Ketchup sweepstakes, inviting Gen Z to text in for a bold start to their day.

Text “WAKE UP” for daily motivation and a shot at bold breakfast prizes, powered by Heinz Jalapeño Ketchup.

CHALLENGE

Position Heinz Jalapeño Ketchup as an essential part of the modern breakfast, reigniting relevance among Gen Z and younger millennials.

BIG IDEA

Heinz Jalapeño Ketchup transforms sleepy, routine breakfasts into bold, flavorful moments — with a text-to-win sweepstakes and motivational messages that help Gen Z start their mornings with heat and energy.